Insights: who watched, and how far
The numbers per demo and per workspace, including the step where people drop off.
Publishing is half the job. Insights tell you what happened next, and they live in two places: inside the editor, on the Insights tab, with that demo numbers, and on the sidebar Insights item, summing up the whole workspace.
What is measured
| Views | How many times the demo was opened. |
|---|---|
| Unique viewers | How many different people opened it. |
| Completions | How many reached the end. |
| Median time | How long the middle viewer stayed. |
| CTA clicks | How many followed a hotspot that leads out. |
| Sign-ups | How many filled in the cover form. |
Retention per step
This is the most useful chart on the screen. It shows how many people reached each step and how long they spent there. A sharp drop on a specific step almost always means one of two things: the hotspot was not clear, or that step did not need to exist.
The table can be exported as CSV, to cross with your CRM or your campaign spreadsheet.